When we have to explain what is Safe Creative for we quickly reach a basic doubt: What is what motivates people most to register their creations?
During thisyears we have found answers all kinds, and really there is not one single motivation, but several that come together at the same time; the priority although usually varies depending on the wishes of the authors which is also reflected in the type of rights declaration they wish to state.
While one cannot generalize, we have noted there are two major trends that drive people to register in direct connection with this we have said in the previous paragraph:
- Generate and communicate evidence of authorship to prevent others from copying a work the author reserves all rights of or…
- … generate enough information to ensure that a work that the author wants to share, it is in the desired terms.
The first group is the most classic in the use of “copyright” and seek to avoid to the maximum that his creations may be copied and used without your express consent. We say that is classic as this vision is based on what the copyright laws and copyright have been giving by default for some three hundred years and has prevailed well into the 90s.
The second uses the new licensing models that allow authors to give certain permissions, such as Creative Commons licenses for their work to be spread and used, though, ensuring that the wishes expressed in the license are complied with, that is, to correctly attribute, to be or not be used commercially, and/or to permit the making of derivative works being those, if allowed, with the same license of the original work or possibly using a different one.
Whatever the model, the need to generate evidence of rights holding is critical but probably not the most critical issue: The bottom line is that the registration information is easily accessible either on the own work, or the environment in which it is published.
Therefore the truly desirable and main function should be paramount in any registration system is that the “report” is the focal point of it, because to some degree will prevent or somewhat discourage plagiarism or misuse of registered works. After that first step, and if something goes wrong, something that can occur, evidence of authorship generated will help try to make amends if possible and always with the best guarantees.
Magical solutions do not exist, and as Voltaire would say “Luck is what happens when preparation and opportunity meet and fuse.” Prepare yourself by registering and seize the opportunities that new technologies provide.
A question we get quite often is about death; death of a proyect, of a company. It’s a fact, not that there’s a possibility that a company might dissapear, but when will this happen. Of course we want to exist for many many years, but it’s true that someday, in a few centuries of course, we will go away as happens with any other company that today exists. And what will happen with all that’s been registered?
First thing is that’s the main reason behind adding quite some time ago a redundant independent, officially recognized timestamp. This means that if you have the registration certificate of the work registered (you can get it starting with the premium account and from previously recorded works too), and a digital copy of the registered file in your computer or other storage service, you will be able to proof your authorship and other rights even if Safe Creative is no longer there. And this is also this way because to identify the file itself we use the best hashes around. If we see we have to close or change, will inform our users with enought time to act upon this and most probably will facilitate ways to download all this vital information.
The second thing is that we are in close touch with other registries, no matter private or public and with institutions such as WIPO (World Intellectual Property Office) in order to be able to transfer our registration information prior consent from users. This way the registration information might stay still publicly accesible.
Of course, any other idea or proposal is most welcome.
Madrid 2012 December 11th.
The new “On Line Registration for audiovisual works and recordings, formats and scripts” is the first of its kind in the world
A single platform will enable the author to record his work, script or format in Spain and the United States; manage their rights him or herself or command someone to do it for him or her, give it ISAN number or provide access to it via the Internet
The collecting management entity EGEDA, Safe Creativeand the College of Registrars of Spain have joined forces to create the “On Line Register of audiovisual works and recordings, formats and scripts,” first of its kind in the world.
Until today there was no specific public record in which audiovisual works could be inscribed. The same applies to scripts or television formats. This situation generated a context of confusion and legal uncertainty that hindered its diffusion as there was not easy way to access accurate information of the various rightsowners of an audiovisual work, a script or an idea for television. To fix this, in mid-2011, a partnership between a technology company (Safe Creative), an audiovisual company (EGEDA) and an institution with legal recognition (Registrars of Spain) was established to create the digital registration service, which combines the advantages of digital, professional and legal registries.
This new digital registry will provide legal certainty to business transactions of the registered works, preventing them to be marketed without authorization from the legal owner. A single platform will enable authos, among other possibilities, to register their works, script or format in Spain and the United States; manage their rights themselves or command someone else to do it in their name, give to the work an ISAN number or give access to it in the Internet. All through their computers. On the other hand, potential buyers and users can quickly and easily access all information about the work, centralized in one single place.
ADVANTAGES OF THE DIGITAL REGISTRY
1. It allows everyone (individuals and companies) to register their content online, offering, immediately, agile and transparent, solid proof of authorship, supported by technology.
2. The basic service is free of charge.
3. It enables any user or consumer to make fast, convenient and online queries about the rights ownership of any work, format or audiovisual recording.
4. Provides online information so that rights owners manage their content or command a third party to perform a more professional management, facilitating interaction between owners and users, streamlining procedures and steps.
5. Provides effective legal protection not only the owner, but also the consumer or buyer of rights, offering online consultation by identifying the work as well as their owner or manager.
6. It can also help public institutions such as the ICAA or the ICEC, to avoid granting qualification certificates to applicants who act without rights for specific audiovisual works that cause serious problems for the sector.
7. Facilitates the establishment of new business models tailored to each owner and each work as will be able to offer, according to their requests and needs, the different products that are available (VOD, sequences, access platform TV formats and / or scripts, a global advocacy work or recording, etc..), making them immediately available to distributors, sales agents, etc…
8. Allows international management, digitalizing services and sequencing of the work or its incorporation into commercial platforms.
9. The legal registration, which will be integrated into the current register of property goods (Registrars of Spain), allow the owner of a work or recording to get funding related to sales or future revenues by establishing mortgages on such works, facilitating access to credit and enabling the industry to find the resources that will enable to develop its cultural and entertainment role.
With the creation of this online registry for audiovisual works, recordings, formats and scripts, we want to improve the opportunities offered by technology and Internet resources, promoting more awareness of audiovisual content and to help develop new business models in this environment.
For further information please contact Oscar Berrendo, Executive Director at EGEDA, through mail (firstname.lastname@example.org) or phone( 915 121 610)
One of the major challenges we are facing and will face in the coming decades is concerned with the preservation of the digital content created. Although at first glance it may not seem so, to preserve digital content is becoming very difficult even impossible in many cases.
There are two basic questions that must be examined:
a) The obsolescence of formats and ways to access them
b) The huge amount of content being generated
A digital content may turn obsolete?
Yes, and for many reasons. The first and most obvious is for the media on which are recorded. We could speak of floppy disks, hard diskes and finally the cloud. The “cloud” is a concept that seems very esoteric and in our imagination could solve many problems, but actually they are servers hosted somewhere physically with their own hard drives and challenges to endure. However the problem is more visible when dealing with file formats and the respective applications that open or run those, or the operating systems that provide the ability to view, interpret those files or programs. Eventually what is now new becomes old and eventually obsolete in a very short period of time. Furthermore, considering the speed at which technology evolves, that obsolescence may occur in a few years when not months. If we add the portable reading and even creating devices that connect to services using complex set of rules, with the obsolescence of such equipment at stake, is not always possible to recover what he had access to or had created with.
It also happens that we eventually tend to forget where we have things stored, the passwords providing access to accounts and even more importantly, many service providers that generate and store those contents may disappear without giving option to regain some or all created items in there. Hence, it is necessary for the good practices of any company, be prepared for an emergency of this kind, as it isn’t not only not rare, but is sure will someday happen. Hardly a business is going to last “forever”. All companies and institutions have an expiration date, just happens we do not know that date. The contents, however, should be able to continue to exist somewhere somehow.
Is it possible to store all content always being generated? That is another big challenge. Should we keep it all? And if so, is it possible to keep it all?
Internet Archive ( http://www.archive.org ) knows well what we mean by this. This huge project of UC Berkeley stores as much digital content as is able to, and content mainly dedicated to the public domain in its wider definition (works whose authors expressly allow to share) with the aim to preserve for future generations.
But with every passing second new content is generated and uploaded to the Internet. In one day we have thousands or hundreds of thousands of new works. The volume is huge and to store and make it available consumes huge amounts of energy.
Not all the contents have the same quality nor relevance, that’s clear, but… who are we to judge now what deserves or not to be rescued for the future? As a simple example we could mention any of those painters who died in misery who could not imagine the fortunes that were to be paid for their paintings or historical relevance of their works.
Even the most insignificant item is part of who we are today and has its relative importance. We may never preserve everything, but at least we have to try so that the future generations better realize the historical context that did make their time as it will be.
We are very far from being able to save everything, but we should not underestimate the importance of even the most apparently trivial item as it may be essential in the future to understand the story that will have to be studied. A simple tweet may have been the spark that changes the world forever. Everything holds its value and as a future challenge, when technology permits to store everything indefinitely, it will be to be able to interpret in the right context all that information. Meanwhile we must each do the necessary work for the archiving and preservation of the content we create and maintain.
Internet is not, although lot of people will think otherwise, an exploitation window such as TV or radio (one direction media). Internet is an amplified technologically based expression of the analog reality, thus something just as real also. To confuse the “exploitation windows” concept is something very dangerous and is happeing already in many aspects. It’s a philosophycal question, but we need to understand it or we fall into the risk of enforce ourselves into the sole digital environment when the key to success (whatever it means to anybody) has to deal with seing reality as it is now, with it’s digital and analog sides completely related to each other.
Just a few lines to comment a couple of things:
- We have made some usability changes to improve the general menu and the account upgrade experience making it more intuitive. Check our simplified menu and if wanting to upgrade check our direct links to buy paid accounts once logged: https://www.safecreative.org/purchase/premium and https://www.safecreative.org/purchase/professional
- If you want a free of charge premium account, you might consider this contest by one of our partners, Universo La Maga: http://universolamaga.com/blog/?page_id=2266#.UH0IkLupOQl (in Spanish)
- After some users requesting information regards the 15 “all rights reserved” registration limit, we have added a FAQ that we hope will clarify it: http://en.safecreative.net/faqs/why-basic-accounts-allow-15-all-rights-reserved-registrations/
Any question, don’t hesitate to contact us here: http://www.safecreative.org/contact
We are more than 80,000 registered users in Safe Creative. We know it’s just a number, but for us it’s also an important milestone that we want to share and especially thank to you all.
We also thank the excellent reception given to the new service, which opened last month for email sending certification and which uses the technology of Safe Creative: MailStamper. For those who do not know it yet, we invite you to check it out because it is especially useful for demonstrating the sending of works the moment the email was sent and the recipients.
- We’ve refurbished the registration screens making it a three-step wizard that sets the type of work (literary, music, video …) and makes the process simpler and intuitive.
- We have improved the subclassification of audiovisual works, following suggestions from professional audiovisual creators, so previously registered videos have now been classified with the criteria used by the professional audiovisual sector, or in the absence of a specific criteria remain as “Video: other” and if you wish, and from the edit screen, you can adjust the subcategory that best suits your work.
- Also with the change of the registration screens we have removed the registration of text typed or copied and pasted directly in the text box because of the confusion usually produced (users including the title of the work, a blog url, or the description of the license. ..). The elimination of the feature to register texts directly and the recent improvements in the automatic registration of blogs through feeds, turned senseless the use of the bookmarklet feature (utility to register an editing blog article from the browser). As said registration via RSS is the most suitable option to register blogs.
- In line with the “freemium” spirit of Safe Creative, or free of charge service for occasional or non-professional, non-intensive uses, we have set the possibility to register up to 15 records with all rights reserved in free of charge accounts. Of course those who now have more than 15 records with all rights reserved will keep them in their accounts untouched.
- Nonprofit or nonprofessional publications mainly use “copyleft” and therefore the registrations without all rights reserved do not have this limitation in the free of charge use.
Anyone needing intensive registrations with all rights reserved for some not professional or non-profit organizations purpose -NGOs, or nonprofit or professional projects by which nature there’s a need to perform numerous all rights reserved registrations- please contact us.
We know it’s just a number, but an important one: 80.000 registered users. A nice milestone. It feels like it was yesterday when we started this proyect and only dreamed of a day getting this awsome number of registered users in our platform.
And we all know that it’s been hard and it wouldn’t have been possible without a great team, a great support and a strong commitment with authors and rights holders all around the globe.
But more important: This couldn’t have happened without the mouth to mouth recommendations of those very same users. So we need to thank them all twice; for being be here, and for their recommendations.
Again, thanks from the depth of our hearts.
The team at Safe Creative
- Companies, creatives or any other professional can send mock-ups or works for hire preventing the risk of their customers being tempted to claim ownership over them saying the mail sent never existed.
- It is also possible to proof that a mail requesting the cancellation of a membership was sent to the email specified in a contrat, or that an assignment was sent before the deadline, etc.
“Even in the very early testing phase of the project some users reported us success stories where large companies, little given to quickly respond to complaints from users, replied within hours after learning that the dispatched email was being certified” says Mario Pena, community manager “so we soon realized we really had a especially easy to use efficient tool.”
MailStamper remits the email content in a ISO 19005-1:2005 (PDF / A) campliant digitally signed document, including a time stamp from Safe Creative Ltd, thus acting as a trusted third party , so it can be considered as proof of the email having been dispatched togehter with the information of the sender, recipents, content and time it happened
This new service has been launched this week at the direction http://www.mailstamper.com offering five free of charge mailing certifications. Additionally packages are available for 10 or 50 certificates, and an unlimited certification suscription is available for an annual fee.