In this event, Safe Creative sponsored, high lever professional discussed the protection of fashion and design from the perspective of the sometimes confusing knowledge that exists even among fashion professionals, thus leading to a general misconception of the possibilities existing.
Protection of fashion and design is not only limited to patents and trademarks, but everyday more we find professionals turning towards the possibilities of unregistered European design and especially copyright protection as complementary tools to enforce their rights.
As we argued, in every work product of the human intellect, and more in fashion where originality and creativity is key to differentiation and competitive advantage – so necessary in these areas – there may be, and in fact there is, copyright protection. We have to add to this that there’re different treatment of this issues depending the laws across different countries. So inside Europe, we can find firmer laws describing the potential scope of copyrights in fashion and design works.
If we add the speed with which a design, drawing, fashion photography can be reached by the expanding digital world of the Internet, the early agnostc generation of strong, reliable, technological unexpensive and quick evidence of the existence of a particular work at a given time is certainly a more than useful procedure to do regardless of the way that the defense of the work might finally be.
Instead of more complicated, expensive and cumbersome systems to generate evidence of copyright, digital registration services which evidence is based on the strength of mathematical scientific criteria, is the logical answer to the protection needs with the best possible opportunity cost rate.
With regards to other more evident forms of protection used as the design and trademark related protection, it came to be evident the need to raise always a long-term strategy without neglecting any aspect as designers go and professionalizing their carreer.